Nordic Climate Finance Summit

Harald Bjugstad-Holm is the Sustainability Director at Strawberry, leading the group’s ESG strategy through its WeCare program. With a strong background in sustainability and business development, he has introduced an internal Sustainability Rating system for the group's 20 000 employees, setting targets for carbon neutrality in operations by 2030, a 50% supply chain emissions cut, and a 50% food waste reduction by 2030. His leadership has driven transparent reporting, integrated eco-friendly practices, launched a Climate Fund for carbon reduction projects, and eliminated single-use plastics, positioning Strawberry as a frontrunner in sustainable hospitality.